We'd like to build on Kate's experience and hear from you what sort of promotion you've done and what's worked and what hasn't. We'll then put these ideas together into a document that will hopefully help libraries in promoting their e-resources.
Ideas included in Kate's presentation are:
- Promoting using corporately branded promotional material, and promoting using themes and events that tie in with other events on the corporate calendar (e.g seniors week);
- Promoting to staff as they are key to increasing usage eg. monthly online challenges, and regular training and mentoring programs that focus on awareness of products and their unique features;
- Making it as easy as possible for customers to use online resources eg. providing multiple access points to aggregator databases, simplifying authentication, and producing simple and appropriate help sheets.
